Consulting Expert Tips, Insights, and News
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You just never know what's going to happen when you walk onto the field, metaphorically speaking. You might end of the game having won or lost. And if you're the victor, you may even produce a performance that's one for the record books. Jonathan Sanchez, a San Francisco Giants pitcher, pitched a no-hitter Friday night Read more...
Our family just became one of the millions of U.S. households that have gone Wiiiiiiii...! That's Nintendo Wii...we got one...and all three of us are hooked! Since I have never been hooked by video games, I pondered what was different about this console. Nintendo has figured out a way to grab a part of the Read more...
WIC Members, are you interested in: - Mentoring other WIC members as they grow in their practices? - Being mentored by WIC members from whom you can learn and improve? We're creating a new member benefit, the WIC Mentoring Program, and we're starting a pilot program. This new program falls within my area of responsibility Read more...
What happens to marketing your business when you get busy? Since most consultancies are 1-person businesses, it's good to make sure that you address this question and make a plan to handle it. One person businesses can reach their manpower capacity pretty quickly, and you need to make sure that no matter what, you're still Read more...
I was reading the July issue of Success magazine today when I came across an article that really resonated with me. The article, Isn’t Life Terrific? by R. Todd Eliason is about a man, Ed Foreman, who has made it his mission to help people enjoy life. Ed came from a poor background, had many Read more...
I was thinking about WIC's survey results from last week's meeting when I came across an interesting article by Geoff Colvin in Fortune from March 2, 2009. In talking about products, he asserts that smart companies can raise prices in the midst of the recession. Using a classic pricing matrix, he talks about the long Read more...
In Recession Specials, Small Firms Revise Pricing (Wall Street Journal) I just read a great article in the Wall Street Journal in the Small Business section: In Recession Specials, Small Firms Revise Pricing. While the article focuses on small businesses other than consulting, its core message is worth noting if you find your client pool drying up Read more...
There’s been a lot of press in the last few months about ‘Twitter Quitters’ and the 60% of users that stop tweeting after about a month. And now, there appears to be some indication that Twitter usage has flatlined, although time spent on Twitter in the last year has grown a whopping 3712%. A lot Read more...
Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or what it all meant? The job of your logo is to communicate what your business is all about in an Read more...
There are 3 main types of logos that a consultant can choose to use for their business. Each has advantages and disadvantages for the consultant. Here are explanations and samples of each type, to help you choose the best match for your consultancy. Combination logo: The most effective option for creating a consultant’s logo is Read more...