MB Deans, a Women in Consulting member and a friend in my Facebook network, asked me a great question on Facebook in response to my "Skeptic's View of Social Media" post: "Great perspective. I agree; you can't NOT communicate.... (Or you can, and let your customers and competitors do it for you.) Are social media Read more...

I must confess that I grudgingly signed up for many of the social media tools. They simply aren't the way I prefer to communicate. At the same time, the entire phenomenon intrigues me. The reason for my simultaneous disinterest and intrigue in relation to social media can be traced back to my education and that Read more...

Top 10 Social Networks for Entrepreneurs I thought this an interesting article on the top 10 social networks for entrepreneurs, many of which are appropriate for consultants. Top 10 Social Networks for Entrepreneurs by Dan Schwabel on Mashable Social Media — The Top Seven Objections A post on the “Twitter Power for Business” group on Read more...

I was answering a question posted on LinkedIn, when I decided it would make a good blog post. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just Read more...

Linda Popky, Women in Consulting's (WIC) president, was named one of Silicon Valley's "Top 100 Women of Influence" in 2009 by Silicon Valley/San Jose Business Journal. Linda was recognized for her service as president of WIC, and according to Business Journal Publisher James MacGregor, "The women listed exemplify many of the attributes that make Silicon Read more...

Spring is already here and I am still working on implementing my New Years Intentions/Resolutions. Better now than never! Is your new year resolution or intention about getting organized?  If so, a great way to start is to stop extra mail that comes into your home or business.  Check out www.dmachoice.org or www.greendimes.com to remove your name from Read more...

I'm catching up on my reading today and have found several good articles, including this one on 10 ways to measure social media successby Chris Lake on Econsultancy. Besides some good tips, I like the "small point" he makes about social media, accuracy, and attribution: Here I want to make a small point on accuracy, Read more...

Tips for Reducing Ergonomic Strains These ergonomic safety tips from Laurel Standley on the WIC Community List were too good not to post. It's important to ensure your workstation is properly set up. I've seen too many repetitive motion injuries (in a previous life I was an HR benefits coordinator, responsible for workers comp), so Read more...

Mary Edmunds, a member of our WIC Community, sent an email to the group reminding us that March is Women's History Month; and she pointed us to a great website: National Women's History Project. This is a great site! Thanks Mary! In honor of Women's History Month, I'm making a proclamation, using the U.S. President's Read more...

In any economy - whether up or down - consultants need to differentiate themselves from their competition. And in these challenging times it's business-savy to sharpen your differentiators. I find Jay Levinson and Michael McLaughlin's discussion of differentiators in their book Guerrilla Marketing for Consultants thought-provoking.  I've made my own list below -- leveraging some Read more...